
The Dopamine Effect: How One Neurochemical Shapes Our Relationships, Routines, and Results
Dopamine is commonly called the “feel‑good” neurotransmitter, but that label only scratches the surface. Rather than driving pleasure itself, dopamine fuels motivation, reward anticipation, and goal‑directed behavior. Unlike common belief dopamine spikes not at the moment of reward but in anticipation of it.
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