Breaking news for South Africa: PepsiCo, the company behind ProNutro, has announced that the cereal is being discontinued with immediate effect.
The decision follows complaints about the taste, texture and mixability of the “New Generation” version introduced earlier this year. PepsiCo said it explored ways to recreate the original ProNutro experience but could not reproduce the taste and texture consumers knew.
The recipe change followed the replacement of ageing production equipment. The company later paused production while it worked on improvements, but has now decided to discontinue the cereal altogether.
First introduced in 1962, ProNutro became a familiar breakfast cereal in South African homes. PepsiCo thanked consumers for supporting the brand over the years, as its 64-year run comes to an end.