Farmtrac is looking for a proactive, self-motivated Agricultural Sales Executive to join their Whole Goods Sales department. The successful candidate will be responsible for developing an allocated sales territory, building long-term relationships with farmers and promoting Massey Ferguson tractors and agricultural equipment.
Requirements:
- Territory & Prospect Development: Proactively visit farms, identify new business opportunities, and convert leads into lasting partnerships.
- Sales & Demonstrations: Conduct professional product presentations, organize machinery demos, prepare quotations, and close sales within gross profit guidelines.
- Sales Planning & CRM: Plan your week effectively, track appointments, and keep accurate records using our CRM system.
- Product Consultation: Analyze farmers’ operational requirements and recommend tailored Massey Ferguson tractors and equipment.
- Aftersales Support: Build long-term loyalty by working closely with our service and parts teams to support customers after delivery.
- Self-Driven & Resilient: Disciplined with your time, proactive in finding leads, and persistent through long sales cycles.
- Farmer-Focused: True passion for agriculture and an authentic ability to connect with farmers and understand their operational challenges.
- Commercial Mindset: Focused on generating profitable business and achieving structured sales targets.
- Matric qualification or equivalent.
- Proven sales experience.
- Valid Driver’s License and willingness to travel extensively across the territory.
- Computer literate with digital sales systems / CRM proficiency.
- Strong communication and interpersonal skills.
- Specific tractor or agricultural machinery sales experience (Massey Ferguson knowledge a plus!).
- Agricultural degree/qualification or practical farming background.
- Existing network within the local agricultural community.
Apply:
- Send your CV to: carmen@farmtrac.co.za
- Telephone number: 082 772 4697
- Include your cover letter with your application.
- Application deadline: 20 November 2026.